Have you ever set your goals for 2023?

January is the perfect time for you to set your goals for the coming year. Sit down with a notepad and a calendar, and start mapping out where you want your business to go. List down all the things that you want. All of it is possible with the right forethought and planning.

  1. Specify your Goals
  • General goals can be very vague, and are unlikely to result in real progress. For example, “I’m going to improve my lead gen efforts this year” is not a specific goal. What does “improve” mean in this context? What lead gen efforts in particular? Instead, reframe it as “I’m going to meet with at least three connectors from my sphere of influence each week for coffee.” This type of goal involves a specific action with specific parameters for success.


  1. Your Goals Should be Time-Bounded
  • Rather than setting a goal with no sense of urgency or deadline, time-oriented goals create a sense of stress and urgency to help keep you motivated. A time signature helps you to connect the dots between your desired outcome and the actions needed to get there. This can be especially helpful for small business owners who must break down the project into steps in order to make it happen.


  1. Your Goals Should Be Measurable
  • When you want to reach a specific goal, it’s helpful to find ways to measure your progress. For example, if you’re looking to sell more homes in 2018 than the year before, how can you be sure that you are on track? You can measure the number of homes sold and compare them to previous years. Or if you hope to help buyers find more houses to buy this coming year, what would be an appropriate way to measure that? Maybe using proven marketing strategies would be a good way. Once you have access to all this data, as well as other metrics, such as total number of assessments completed and prices received for each home sold, then it will be easy for you to see whether or not you are on track for achieving your desired outcome.


  1. Your Goals Should Be Meaningful
  • Setting your goals around meaningful reasons will help you stay motivated and on task towards achieving them. Being clear about your goal and reason is key to making sure it sticks in your mind. If you don’t know why you’re setting the goal, it might be tough to stick to it. Find a purpose for your goals and see if any of your old ones have been too easy that you can extend that meaning over time.


  1. Your Goals Should Be Attainable
  • Goals should be attainable, but they shouldn’t put you under pressure. In order to stay motivated and on-task, you need a reason behind your goal. Maybe it’s to raise more money for college so that your children can go to a better university? Or maybe it’s to simply earn more income so that you can make more money for buying a larger house? Whatever the purpose is, make sure there is one and keep moving forward.

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