Gaining the right leads is one of the most important aspects of your real estate business. Last year in our Trick of the Trade campaign, we asked real estate agents across the country for some advice on how to generate leads. Here are just some of the lead generation tips they shared.

#1 – Don’t Judge the Booky by its Cover

Carol shared, “Being the head of your own business, there may come time when you have diverse tasks to do. Do not let this task become another excuse for you not to pursue an exciting opportunity or take advantage of a great lead.

 

#2 – Jump on Expired Listings

If you’re hoping to make a sale, quickly reaching out to homeowners with expired listings can be a good way to find potential customers. However, it’s essential to act quickly and jump on the opportunity before the competition gets there first. There’s always competition at the beginning of a bidding process, and you need to jump on this opportunity before someone else takes it away from you! The early bird gets the worm – so what are you waiting for?

 

#3 – Help Out Renters

As a real estate agent, one way to help increase your business is by serving as a reference for homeowners. The majority of renters want to be homeowners. However, I have found other agents do not target this area as much. But if you work with the renters and guide them, they may hire you in the future! Turn renters into homeowners by preparing them early. Introducing them to credit repair agents and coaching them through the pre-approval stage. Send emails, phone calls, text periodically just to check in on them. When they get the pre-approval and or approval, the residential purchase process begins. You will have a client that trusts you and will refer you to other people.”

 

#4 – Take Advantage of Your Side Gig

If you have a side gig outside of real estate sales, try to think of it as another way to promote your real estate business. A side gig can increase your credibility as an agent and help you build trust with potential clients or referrals.

 

I manage six Airbnbs (vacation home stays) as a side project, in addition to working at my company, and use my interactions with my guests as a way to promote the company I work for and myself. Often people staying short-term are looking for permanent housing and are between housing, or while their home is being built or while they are waiting for the purchase of their new home to close. When I learn about this, I let them know that I am a leasing agent and that I can help them find a rental, if they are looking. – Jessica E.

#5 – Utilizing social media

Social platforms like Facebook, Instagram, and Twitter are excellent tools for lead generation. By posting my listings on Instagram using local hashtags, I have been able to generate some great leads! We have lots of vacationers posting their pics on Instagram who use and follow these hashtags. Not a lot of realtors in my area capitalize on Insta, so it really makes me stand out in my listing presentations!

By posting my listings on Instagram using local hashtags, I have been able to generate some great leads! We have lots of vacationers posting their pics on Instagram who use and follow these hashtags. Not a lot of realtors in my area capitalize on Insta, so it really makes me stand out in my listing presentations! – Anna C. 

I promote and advertise on Facebook rent-to-own programs and place many ads. I literally get 30+ leads per day, quite a big money maker. I currently teach and train my agents both experienced and new to do the same. One of my newest licensed agents put an ad on last week already has an approved buyer. – John S. 

Check our website www.JoinWolfe .com and see what we offer our agents including helping them generate leads.